Robin
G. Coles is the best copywriter to write for the
marine industry's Business-to-Business (B-to-B)
markets because she is a passionate marine enthusiast and sailor who has visited,
interviewed, written about, and photographed hundreds of
marine ports in the US and abroad.
It is her curiosity that gets to the heart of an interview and
quickly gets her guests to open up; satisfying
one's inquiring mind.
The
ocean both scares and exhilarates her as
it should any boater.
It
was during one of Robin’s visits to the local
marinas in her new hometown where she learned of a
new marina being built. The townspeople were
struggling with this idea and many questions were
being asked – all with unsatisfactory answers.
Robin soon interviewed the harbormaster and put the
recording on her website – it was also linked to
the Town’s website. A lot of questions got
answered; fewer people tried stopping the project. It
was this interview and her professionalism that
landed Robin a weekly column called “Mariner News” in the local paper.
Therefore, Robin G Coles is the best to bring higher ROIs to marine
marketers who are looking for increased leads and
sales. She is an accomplished direct marketing
copywriter, strategist and marketer.
Robin
also has more than 20 years experience in
Technology
as a hands-on specialist in full
project cycles: research, interview, design,
develop, test, train, support, and maintain
databases, websites and software packages. She
is one of those rare birds who feels good documentation
is essential. So, every database Robin
either created or maintained always had
documentation written inside the code, About, Using,
FAQ and Help. This was especially important for the next
developer that came along. Not only did it help them
understand the logic, but also saved the company time and money with a shorter learning curve and/or
maintenance. Industries include: high
tech, healthcare, telecommunications, financial,
hospitality and nonprofits in both
Robin
clearly understands image as well. Prior to the dot
com bust, Robin had gotten her certification as an
Image Consultant. Here she was able to help men and
women dress more professionally, improving their attitudes about themselves and
presenting the company they worked for more positively.
She also worked with teens to help them understand
the importance of their appearance on a job
interview. After all, if their parents didn’t
understand them, how could they expect someone their
parent’s age to?
Robin
has worked with many major companies including Lotus (now IBM),
Philips Electronics, South Shore Hospital, NYNEX (now Verizon),
PictureTel (now Polycom), PAREXEL, Channel Capital Research LLC.
Robin
loves to walk the beach, photograph a variety of
subjects, read good detective stories, travel,
crochet hats for preemie babies and shawls for four-
to six-year olds in cancer wards, write
and sail Boston harbor.
Robin G. Coles
P O Box 520461
Winthrop, MA 02152
Phone: 339-532-8334
email: robin @ rgcolesandco.com