Sales Letter - one to two page letter to
generate leads. $1500 - $2,000. Fee includes copy for a
simple reply card and two edits
Ghost Writing - feature articles usually
1,000 - 3,000 words used to generate publicity for your company
and its products, services and/or capabilities. $1,000 - $4,000
depending on length, topic and complexity.
Booklet - Used for How-to and
information to promote usage of a company's product or service's
brand. These usually fit into a number 10 envelope, 4 to 12
pages in length totaling between 1,500 and 3,000 words.
$1,500 - $4,000 depending on length, topic and complexity.
Case Study (aka Case History) - A success
story of a particular product. Your client had a problem, and
you were able to resolve it with your product. This
usually fits an 8 1/2" x 11" sheet of paper with word
count running between 500 and 1,500. Fees run between $800 -
$2,500 depending on length, topic and complexity.
Instruction manual - Easy how-to
use instructions for user, operations, installation and
maintenance of a product. $150 - $175 per page
Speech - 20 minutes given customer meetings, user conferences
and industry events. $1,500 - $4,000
Web site content - inside pages (1 - 2
single spaced pages printed) of website that contains
information about you, your product or service, and forms. $400
- $600 per web page. Home page $1,500
White paper - similar to a case study, a
white paper tells the reader how to improve what they are
already doing. It acts more like an ad for your product or
service without the look and feel of an ad. Average length
ranges between 3,000 - 4,000 words or 5 - 8 pages. Fees
run between $3,000 - $4,000 depending on length, topic and
complexity.
Robin G. Coles
P O Box 520461
Winthrop, MA 02152
Phone: 339-532-8334
email: robin @ rgcolesandco.com
